In 1952, Kirsch used an artificial sweetener called calcium cyclamate to sweeten his first diet soda, a ginger ale, which he called “No-Cal.” Expanding his reach beyond the sanitarium, he followed this product with No-Cal Root Beer, Black Cherry, Lime, Cola, and even Chocolate. Early No-Cal Diet Soda Ad No-Cal Ginger Ale and Eleven Other Flavors Although sugar-free products using artificial sweeteners had been made since the 1920’s, there were no diet soda beverages on the market. Kirsch wanted to create a sugar-free soft drink for the diabetic and cardiovascular patients of the center. Kirsch founded a soft drink company in 1904 but later became the vice president of the Jewish Sanitarium for Chronic Disease, in New York City.
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